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CMO 2.0 Conversation with Ted Smyth, EVP, Corporate Affairs, The McGraw-Hill...
If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that started with...
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Compensation and Cocaine: Bad for Marketing!
About a year ago I wrote about the fact that people have two evaluation frameworks – a market framework and a social framework – and how rewards are not a good idea when looking for community feedback...
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Marketing taxonomy limits how we think about marketing
Words and metaphors are great when used properly – they can also severely limit our views and thinking around certain topics. Look at marketing as an example. There are a ton of words that we use as...
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Buying behavior is driven by complex social behaviors
Most marketers embrace the economists’ worldview – we are rational people who buy products to fulfill our needs and when confronted with choices we make rational decisions. Unfortunately that is not...
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In Communities: Forget Market Segments – Embrace Consumer Tribes
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of your business that...
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Is there a disconnect between marketing and social media?
Of course you know my answer… But as I was cruising some sites this morning I came across another interesting stat that seems to support that. Below are two charts indicating the level of growth of...
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The rules for marketers in this downturn are different than before
An article in this month’s issue of McKinsey Quarterly (requires subscription) talks about “the downturn’s new rules for marketers” and how those rules are different than in the last downturn back in...
View ArticleSocial Media Marketing – what marketers will do vs. what they should do
Many marketers view social media marketing as (merely) a way to do marketing using social media tools. Consequently most social media marketing programs in the near future will be just that –...
View ArticleHow do you position yourself in an industry with a rotten reputation?
Say you are a really honest used car dealer, a truly compassionate personal injury lawyer, or a lobbyist fighting for a real noble cause…how do you create an image for yourself that is believable and...
View ArticleWhy Air France got me extremely peeved
I am scheduled to travel to Belgium to visit my father who was diagnosed with two aneurisms and is facing a fairly complex and dangerous operation later this month. When he had an aneurism 17 years...
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